Copywriter / Email Marketer / Strategist for Small to Mid-Sized Companies

“Writer of Messages that Motivate Action”

Hello!

Whether you are thinking of starting an e-newsletter or have one, I want every opportunity for you to be successful. Grab your free, easy-read guide (8 min). It’s on me!

Karen

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“As a result of my services as a Copywriter and  Email Marketer, I craft messages that help INCREASE OPEN RATES , lead buyers through your SALES FUNNELS to sales, and FOSTER deeper RELATIONSHIPS that TRANSFORM CUSTOMERS into FANS.”

A Splash Sampling of What I Can Do for You

Whether you’re facing pressure of keeping your pipeline filled with qualified prospects in a saturated, competitive market, looking for ways for your company to be heard over all the loud noise, or needing ways to optimize customer retention, I can help.

I lift qualified prospects out of all that noise, lead them into your pipeline as well as turn customers into raving fans.

I pull experience from my strategic consulting, teaching, marketing and writing background to create laser-focused strategies and well-written content for clients. But, the secret sauce to getting clients to stand out in a competitive market and staying on top is to create customized, robust, sincere email marketing campaigns.

Some of my favorite email marketing strategies I use include: • Email Newsletters • Welcome Emails • Onboarding• Video Emails

• They are critical to building a solid bond with your subscribers through both nurturing and marketing to your readers simultaneously without having to worry about algorithms.

• 83 percent of B2B companies use e-newsletters as part of their content marketing program. (Imaginepub.com)

• 40 percent of B2B marketers say email newsletters are most critical to their content marketing success. (Content Marketing Institute)

Once sold, people need to satisfy their decisions with logic.  These emails are a perfect opportunity to make each of your customers feel like a VIP while reinforcing to them that your company was the right choice when it comes to solving their problems. 

Onboarding emails are expected and welcomed giving them a 50%+ open rate.  

• Onboarding emails are a great way to drive long-term engagement while helping customers use your product/service while demonstrating the value gained from your product or service.

• Adding video to your emails can increase click rates by 300%. (HubSpot)

• The word “video” in an email subject line can increase open rates by 6%. (SuperOffice)

* Other services I provide to support Email Marketing include, but are not limited to, designing lead magnets, writing case studies, and creating landing pages.

Karen Van Cader is about  … 

* Delivering marketing advice, as a consultant does, while also delivering strategy and content, as a writer and marketing director does.

* Collaboration, communication, commitment and laughter  —  one of my winning formulas for a great partnership that produces results.

* A professional with integrity who brings almost two decades of business experience to all projects.

* Gifting you peace of mind and time while attracting quality leads through building trust and demonstrating expertise.   SpaceSpaceSpace
* Delivering projects on time, on budget and on target. SpaceSpaceSpaceSpaceSpaceSpace Space

* Family, fun, photography, creating lifetime memories and ice cream!

“Karen Van Cader has been an invaluable resource to us on our first pre-marketing campaign. She honestly and thoroughly shared her knowledge and the relationship quickly developed into a partnership. She is friendly and professional. I applaud her creativity in writing copy. I highly recommend Karen.” ~ Marny Leary, CertiStar 

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