Copywriter / Email Marketer / Strategist for Small to Mid-Sized Companies
“Writer of Messages that Motivate Action”
Hello!
Whether you are thinking of starting an e-newsletter or have one, I want every opportunity for you to be successful. Grab your free, easy-read guide (8 min). It’s on me!
Karen
“As a result of my services as a Copywriter and Email Marketer, I craft messages that help INCREASE OPEN RATES , lead buyers through your SALES FUNNELS to sales, and FOSTER deeper RELATIONSHIPS that TRANSFORM CUSTOMERS into FANS.”
A Splash Sampling of What I Can Do for You
Whether you’re facing pressure of keeping your pipeline filled with qualified prospects in a saturated, competitive market, looking for ways for your company to be heard over all the loud noise, or needing ways to optimize customer retention, I can help.
I lift qualified prospects out of all that noise, lead them into your pipeline as well as turn customers into raving fans.
I pull experience from my strategic consulting, teaching, marketing and writing background to create laser-focused strategies and well-written content for clients. But, the secret sauce to getting clients to stand out in a competitive market and staying on top is to create customized, robust, sincere email marketing campaigns.
Some of my favorite email marketing strategies I use include: • Email Newsletters • Welcome Emails • Onboarding• Video Emails
• They are critical to building a solid bond with your subscribers through both nurturing and marketing to your readers simultaneously without having to worry about algorithms.
• 83 percent of B2B companies use e-newsletters as part of their content marketing program. (Imaginepub.com)
• 40 percent of B2B marketers say email newsletters are most critical to their content marketing success. (Content Marketing Institute)
• Once sold, people need to satisfy their decisions with logic. These emails are a perfect opportunity to make each of your customers feel like a VIP while reinforcing to them that your company was the right choice when it comes to solving their problems.
• Onboarding emails are expected and welcomed giving them a 50%+ open rate.
• Onboarding emails are a great way to drive long-term engagement while helping customers use your product/service while demonstrating the value gained from your product or service.
• Adding video to your emails can increase click rates by 300%. (HubSpot)
• The word “video” in an email subject line can increase open rates by 6%. (SuperOffice)
* Other services I provide to support Email Marketing include, but are not limited to, designing lead magnets, writing case studies, and creating landing pages.
Karen Van Cader is about …
* Delivering marketing advice, as a consultant does, while also delivering strategy and content, as a writer and marketing director does.
* Collaboration, communication, commitment and laughter — one of my winning formulas for a great partnership that produces results.
* A professional with integrity who brings almost two decades of business experience to all projects.
* Family, fun, photography, creating lifetime memories and ice cream!
“Karen Van Cader has been an invaluable resource to us on our first pre-marketing campaign. She honestly and thoroughly shared her knowledge and the relationship quickly developed into a partnership. She is friendly and professional. I applaud her creativity in writing copy. I highly recommend Karen.” ~ Marny Leary, CertiStar