Sampling of Van Cader Copy's Work

CertiStar, a new company with a new product, was exhibiting at the one of the largest trade shows in the client’s market, the National Restaurant Association Show in Chicago with over 42,000 people in attendance.    

This email was part of the first phase in CertiStar’s pre-marketing campaign.

  

Goals:

* Introduce CertiStar to qualified prospects.

* Prior to the show, get qualified prospects to sign up for a demonstration at CertiStar’s booth.

Results:  * 22% open rate using a cold list   *Prospects signed up for a demonstration