Newsletter / Blog
Do Your Welcome Letters Invite or Cause Flight?
The other day I was tidying up the area around our front door and noticed our welcome mat. The thought occurred to me that if a front doormat has wording on it, most of the time it’s the word “Welcome” or something along the lines of a welcoming greeting like “Hello.”...
Increase Your Email Open Rates – Lesson From a Seven-Year-Old
My daughter recently had a birthday. As a seven-year-old girl, opening birthday presents is one of the highlights of her special day. Then again, even as an adult, who doesn’t like opening presents? As she sat among what seemed to be mounds of sparkly, very decorative...